Most managers are excited by technology. Technology enables us to get more done, faster. And technology is practical. Concrete. It’s not about ideas; it’s about execution. This is certainly true in sales environments. It’s almost impossible to propose any initiative without prompting the question: is there software for that? In sales environments, the answer to […]
Why your CRM has no hope of delivering the expected ROI and why you should probably keep it anyway. A Customer Relationship Management (CRM) application seemed like such a great idea, didn’t it? The rest of the organization had reaped such enormous rewards from automation, and the sales process was certainly in need of productivity […]
The other day, our publicist asked me to comment on an article exploring the business case of various customer relationship management CRM’s and sales force automation applications for small- to mid-sized businesses. (CRM is the technology used by organizations to automate the sales function) … My input is simple: there is no reason for a […]
