Generating Opportunities, Slaying Sacred Cows

Inbound Marketing: Retards Growth and Turns Marketing Folks into Zombies

I’m getting tired of battling marketing departments over their irrational devotion to Inbound (and Content) Marketing. It seems that marketing folks can’t help but fall violently in love with these concepts, rendering them useless to the rest of the organization. Here’s my beef. I know, from personal experience, that the content marketing thing works, in […]

Case Studies, Generating Opportunities

The wonder of webinars (our stats revealed)

I love webinars and, increasingly, our clients are learning to love them too! In this post I’ll share some of our experiences with webinars over the last 7 months and show you why we’re so enthusiastic about them. The results In a previous post, I told you how we build our list (generate new relationships).  […]

Case Studies, Generating Opportunities

Social Media: update

My last post discussing the results of our initial experiments with Social Media elicited a great response, including an invitation to present a webinar for TOCICO. I’ve just created my slide-deck for that webinar and I’m happy to share it below. If you’re interested in attending the Webinar (there is a charge for non-TOCICO members), […]

Generating Opportunities

The importance of ‘getting religion’

How to develop an ideology-based business marketing strategy. So you think you’re going to publish a newsletter? Hey, that’s not a bad idea! If you make it an e-mail newsletter — like the one you’re reading now — it’s a particularly cost effective exercise. Your distribution costs are nil. Your publishing costs are equivalent only […]