Orbitform is one of the silent revolutionaries profiled in The Machine.

If you turn to page 101, you’ll find the story of Madison—an organization that found it necessary to create their own hybrid SPE model.

Officially, Madison’s story is an amalgam of three organizations’ experiences but, unofficially—between just you and me, dear reader—Madison is 95% Orbitform!

A couple of days ago I sat down with Phil Sponsler, the President of Orbitform and discussed his experiences implementing Orbitform’s hybrid SPE model. We talk about why a hybrid model is necessary, how it works and how Orbitform has benefited from transitioning to this new model over (primarily) the last 24 months.

The highlight of the video is hearing Phil (who’s not prone to hyperbole) say “wildly significant” three times, when referencing both Orbitform’s revenue growth and the resulting increase in profitability!

Orbitform is a Michigan-based manufacturer of forming and fastening machines.

This is a great story. Enjoy.

[Can’t view YouTube? Use this link.]


The Machine: on sale now!

TheMachineCoverThe Machine is on sale now, on Amazon.com and in Barnes & Noble and most US bookstores.

If you haven’t ordered your copy yet, please get to it! And, as soon as it arrives, sign up for the free short course at the end of Chapter 1. (You’ll be shocked to discover how much value is packed into this short course.)

If you have received your copy of The Machine already, please, please get over to Amazon and write a review. I really, truly need your review right now!