Posts Tagged ‘measurement’

The evil of time-and-material billing

Friday, July 16th, 2010

Okay, perhaps evil is a bit of an exaggeration, but whenever I encounter an environment where time is tracked and billed, I see tremendous inefficiencies and value-destruction. Let’s consider why. Imagine you have something to sell – a widget, say. Tell me, for how much should you sell it? The answer to that question is [...]

End-of-the-month syndrome and three fallacious assumptions

Sunday, June 6th, 2010

Alejandro Céspedes wrote to me the other day with the following question: Hi Justin Just wanted to ask if you’ve designed a way of managing the sales budget of a company.  In other words, how to review if the salespeople are meeting the budget or not.  Most companies are affected by the end-of-the-month syndrome, and [...]

Customer surveys: data, yes; intelligence, no

Thursday, April 15th, 2010

Late last night I was in conference with a potential client in South Africa (I’m in Australia, right now). Towards the end of our conversation, he asked if I thought much market intelligence could be gleaned from customer surveys. I answered (almost instinctively), data, yes; but, intelligence, no. When pressured for a more coherent answer, [...]

Why better planning equals poorer execution

Monday, April 5th, 2010

Recently I posted a quick-and-dirty guide to process improvement. One particularly difficult question that I skipped over in that post was this one: When you are mapping your workflow, how do you determine the ideal level of granularity?  In other words, how much detail is too much? Conventional wisdom is that: Planning and execution are [...]

A quick-and-dirty approach to process improvement

Friday, March 12th, 2010

As you know, we build a lot of sales processes, here at Ballistix.  You may not know that we build almost as many customer-service teams, inside-sales teams, pre-production teams and even small project teams (in knowledge-based environments). The work we do in these non-traditional (for us) environments is very gratifying and, often times, generates enormous [...]

The triple bottom line: two parts nonsense

Thursday, March 19th, 2009

Here’s a favorite post of mine from our old Yahoo group … Philosophies collide! I was presenting a workshop in Darwin (Australia) recently when the manager of a (government-funded) organization objected that our methods focus only on the financial bottom line — and that they are not conducive with the concept of triple-bottom-line management. Now, [...]

An alternative to forecasting in major-account sales environments

Tuesday, November 11th, 2008

In a previous post, I poked fun at the practice of sales forecasting in major-account sales environments — referring to it as hocus-pocus with a dollar sign. The essence of my argument was that, in environments where transactions are small in frequency, but large in magnitude ($’s), the traditional approach to forecasting destroys information — [...]

How to build an objective management structure for your sales process

Tuesday, July 22nd, 2008

Imagine you were to awaken one morning suffering from a strange disorder: one that rendered your eyesight unreliable. When you open your eyes, your bedroom appears roughly as it did the night before. Your bed is below the open window, and your dresser is still adjacent to the door. However, a second look reveals that [...]

How to establish a clear cause and effect relationship between promotional expenditure and sales

Sunday, July 20th, 2008

and how to fast-track the growth of your business in the process. Over lunch, a CEO recently admitted to me that his financial controller was using his organisation’s profits to build quite a substantial commercial property portfolio. When I asked if this was best use of his organisation’s free cashflow, he smiled, “How did I [...]

How to convert sales opportunities into sales

Sunday, July 20th, 2008

Tell me, how’s your conversion rate? Specifically, is your organisation converting the optimal percentage of sales opportunities into sales? My bet is that you’ll find this question hard to answer … for two possible reasons: You don’t know what your optimal conversion rate is. You can’t bring yourself to be happy with a conversion rate [...]