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HomeForumsGeneral discussionsThe end of commissions, bonuses and other artificial management stimulants

This topic has 2 voices, contains 10 replies, and was last updated by  Justin Roff-Marsh 13 days ago.

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January 12, 2012 at 8:23 pm #959

Justin Roff-Marsh

I’ve moved the original comment thread from this contentious chapter from my upcoming book here to see if we can’t start a discussion!

Go ahead and comment.

[See the full post at: http://www.salesprocessengineering.net/2011/04/27/the-machine-part-1-chapter-6-the-end-of-commissions-bonuses-and-other-artificial-management-stimulants/]

January 12, 2012 at 8:29 pm #963

Jack

I agree with most of you’re saying. Do you also somewhere address the possibility of a holistic incentive plan where all employees are rewarded on the meeting of certain critical numbers?

What I’m referring to, specifically, is the open book management model: http://www.inc.com/magazine/columns/numbers.html

I have seen it work very well at companies because everybody is pursuing the same goal and everybody is rewarded based on achieving that goal.

January 12, 2012 at 8:30 pm #964

Justin Roff-Marsh

Jack

The thing is that I remain unconvinced of the need for an incentive plan of *any* kind. I believe that people are intrinsically motivated to (a) do good work and (b) participate in the success of the company. Aren’t you?

So my concern is that such plans monetize something that shouldn’t be monetized and, at best, distribute shareholders funds needlessly or, at worst, damage intrinsic motivation and dis-empower middle management.

It only makes sense to call such a plan successful if it drives a level of profitability over and above what would have existed otherwise. I have never seen any attempt to measure this.

I read Jack Stack’s ‘Problem with Profit Sharing’ article in the link you provided. He’s actually lobbying for a bonus scheme — which is exactly what I’m warning against.

That aside, Stack is no different from me in that he’s advancing a logical argument. Neither of us is presenting hard data.

The difference is that one of us is suggesting the distribution of shareholder funds. I suggest the onus rests with *that* fellow to present the hard data.

As I said, it’s a mistake to assume that the traditional contract between employer and employee is non-variable. Labor is an efficient market and your employees are — or should be — empowered to lobby management to ensure they are paid their market value.

Justin

January 12, 2012 at 8:31 pm #965

Justin Roff-Marsh

Oh, and one more thing. I did experiment with open-book management in our firm for a couple of years. What I discovered is that team members wanted to (a) believe in what the firm was doing and (b) be left alone to do their work.

They found the briefings on financial performance tedious. On more than a few occasions team members expressed to me that they appreciated the fact that I didn’t meddle with their work so they didn’t understand why they were being coerced into meddling with mine.

Again, I’m unconvinced that anything is fundamentally wrong with the standard employer / employee contract. What I see is too many incompetent managers who create caustic work environments and then go looking for magical fixes for their “employee’s motivation levels”.

January 12, 2012 at 8:32 pm #966

Santiago Velasquez

Justin,

Great work as always.

Two questions:

-Even if not related to SPE, do you really think there are environments where commission should be paid? I know about Pink’s and Kohn’s work, and know that they cause “less harm” in non-knowledge work environments, but I tend to believe that if you use your two principles of compensation (a mix between what the person’s worth and what he’s asking for as paymnet), it should be all right without commissions.

-Will you expand in your book on the use of targets and quotas, and what to use instead? I’ve seen several takes at this, including options where you make the targets / quotas more general (once a year) and eliminate the monthly measurements.

Thanks

However, are you really an advocate for commission

January 12, 2012 at 8:33 pm #967

Justin Roff-Marsh

Thank you Santiago!

I think you meant that I’m an ‘opponent’ of commission!

Yes, there are situations where piece-rate pay makes sense.

1. When workers are doing mindless work
2. When work is performed by an arms-length contractor (e.g. a manufacturers’ rep, in a sales environment)

Justin

January 12, 2012 at 8:34 pm #968

@JaycenRigger

I could be speaking out of place here, and feel free to correct me if I am, but I walked away from the material with this:

You replace quotas and targets with “do your job”. In an engineer-to-order environment, I don’t know how you can set quotas with any realistic expectations. My employer makes engineer-to-order systems. Our products are not a commodity. You never know when you’re going to get the next order, or necessarily how large the order will be, so planning out the number of “sales won” seems like an impossible task to me.

I’ve been in meetings where people try to do exactly that, and the folks who actually “do the work” end up staring at the conference room table, or bobbing their heads just so they can get out of the room and back to doing actual work. In that environment, how would you “establish a baseline”? You don’t.

You seek to increase opportunity flow, as opposed to increasing “conversion rate”.

Again, my appologies if I misunderstood or spoke out of turn.

January 12, 2012 at 8:36 pm #969

@girifox

Hi Justin,
in terms of the flow of this chapter, I think the argument would be more persuasive if the section titled “Salespeople’s position on commissions” came much earlier on. It includes a number of key counter-arguments which put the mind to rest, and this chapter is easier to read with such a restful mind .

Also, you might want to include a definition or clarity on “bonus”; because some firms mix commission with bonus, the distinction usually being one’s personal performance, the latter is company performance.

Otherwise, another good chapter.

January 12, 2012 at 8:37 pm #970

Justin Roff-Marsh

Great feedback, Giri, thank you!

May 4, 2012 at 10:10 am #1784

Bruce Levitt

I find your thoughts quite fascinating and can confirm that a number of my sales people have told me they would prefer to just earn a “fair” salary.

There are a couple of concerns that nag at me:
1. I’m wondering if you’ve seen any research to determine whether a sales person has a tendency to over or under estimate what they will earn in commission/bonus. If they over-estimate the value of commissions, then companies’ actual employment expenses will be lower by offering commissions and conversely, if they under-estimate (i.e. discount) the value of commissions, the company will have to over-compensate to overcome the discount.

2. Is it possible that a straight salary would be seen as attractive to the 80%+ of middling to ppor performers but be seen as unattractive (even if set “high”) by top performers who tend to have very high expectations about their ability to grow their income – as such do companies risk not being able to attract and/or retain star performers.

May 4, 2012 at 2:14 pm #1786

Justin Roff-Marsh

Bruce

The first thing to remember is that we do not promote the elimination of performance pay as a stand-alone initiative. Rather it is a critical step in a bigger initiative — the complete restructuring of the sales function.

It’s in the latter initiative that your concerns are really addressed.

That said, here are my general observations.

For the most part, when our clients ask salespeople to quote the salary they would need to earn to make the transition, most quote less than their managers expect. Many quote less than their current average earnings.

This suggests that salespeople are well-aware of the market value of a performance-pay plan.

Sure, a salary might attract poor performers — but it’s your prerogative not to hire them!

Remember, commissions make performance option. Conversely, salaries put you in the position where you can demand performance.

Justin

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