February 12, 2018 at 2:48 pm #31519
Murray A Percival
Justin, I thought I saw a good example of what a pre approach e-mail looks like. For example, our marketing department (CC), send out a marketing piece and one of our prospect click’s thru it (opens a video, down loads a paper, ready a white paper) and thus it becomes a lead. Prior to our inside sales person making the dial, I believe we should send a brief e-mail to let the contact know someone will be contacting them shortly to follow up. Can you point me in the right direction. By the way your book is GREAT. Awesome job! Now I just need to change my sales compensation plan.
MurrayFebruary 12, 2018 at 2:53 pm #31520
I’d think of this a little differently.
I wouldn’t send everyone that email (unless you’re seriously short of sales opps and you know you really will call all web respondents in some timeframe)
Rather, I’d add this to your Campaign Coordinator’s queue of prospects (indexed based on expected return on a salesperson’s time) and then send the standard pre-approach email when it’s pushed to a salesperson.
Typically, this would be the next day, and that way, the email will come from the person who’ll be calling them — within an hour or so of the actual call.