A number of Marketing folks would have you believe that inbound leads (or sales opportunities) are superior to outbound. (They generally are.) And that inbound (or content) marketing is virtuous and outbound is primitive and disreputable. (This position is pretty much as silly as it sounds!) I’ve pointed to problems with the definition of “inbound” […]
I criticized the religion of Inbound Marketing in a previous post. Inbound Marketing: Retards Growth and Turns Marketing Folk into Zombies. I complained that marketing folk were swallowing the dogma and failing to recognize the practical limitations of inbound (or content) marketing. But what I didn’t address are two deeper points: Inbound vs outbound is […]
It’s all the rage nowadays. Build a team of Sales Development Reps (or SDRs) to multiply the productivity of your salespeople. Thing is, as anyone who’s watched Boiler Room knows, this is not exactly a new idea. Boiler Room features a New York bucket shop that uses a call center and high-pressure sales techniques to […]
I’m getting tired of battling marketing departments over their irrational devotion to Inbound (and Content) Marketing. It seems that marketing folks can’t help but fall violently in love with these concepts, rendering them useless to the rest of the organization. Here’s my beef. I know, from personal experience, that the content marketing thing works, in […]
I love webinars and, increasingly, our clients are learning to love them too! In this post I’ll share some of our experiences with webinars over the last 7 months and show you why we’re so enthusiastic about them. The results In a previous post, I told you how we build our list (generate new relationships). […]
If you’re not in the fortunate situation where promotion is easy, then the odds are that it’s really difficult. If you’re in the latter category, this chapter will introduce you to the magnitude of the promotional challenge ahead and explain why (fortunately) moderate success is probably more than sufficient in the early stages of your […]
My last post discussing the results of our initial experiments with Social Media elicited a great response, including an invitation to present a webinar for TOCICO. I’ve just created my slide-deck for that webinar and I’m happy to share it below. If you’re interested in attending the Webinar (there is a charge for non-TOCICO members), […]
Yesterday I shot and produced a short video on forecasting – pitching a booklet we’re in the process of assembling. Aside from the pure entertainment value, this video is notable (I think) for two reasons: It’s an opportunity for me to share the results of some of our experiments with social media It’s an example […]
AdVerb is dead: long live ‘SPE Update’ After more than 12 years, we’ve retired AdVerb – the long-running Ballistix periodical. We’ve replaced AdVerb with SPE Update – an email update of new posts, as I publish them, on my blog. As you probably know, my blog has been in existence for some time now. But […]
