Archive for the ‘Applying Sales Process Engineering’ Category

The Machine > Part 1 > Chapter 1: After the revolution

Wednesday, August 18th, 2010

Four appointments a day, five days a week Jennifer retrieves her Blackberry from her purse and flicks it free of its protective case in one easy gesture. Moments later, she’s talking to David – her assistant back at head office. “Good meeting,” she answers, “you can go ahead and schedule the RDM. Yep, you can [...]

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The Machine > Introduction

Thursday, August 5th, 2010

The Titanic is Sinking All is not well in sales. The sales environment, in a typical organization (most every organization, in fact), is seriously dysfunctional. But rather than focusing on the obvious dysfunction, management is busy with incremental improvement initiatives: Sales training Sales force automation (technology of various types) Bolt-on lead-generation activities (outsourced telemarketing, for [...]

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The Holy Grail of technical sales: how to disentangle salespeople from production

Sunday, May 9th, 2010

Whenever we work in a technical-sales environment, this – bar none – is the most valuable idea we bring to the table. Here’s the most obvious symptom of the problem: When salespeople make a technical sale, they inevitably become entangled with production. Their involvement in production cannibalizes their (already limited) business-development capacity – leading to [...]

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Conference call recording: listen now!

Monday, April 12th, 2010

If you didn’t get a chance to participate in last week’s conference call, you can listen to a recording of this call below. It’s an introduction to Sales Process Engineering (45-minute introduction to SPE, and 15 minutes of question time). This event was hosted by Constraints Management Group. It’s a preview of my two sessions at [...]

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Conference Call: Introduction to SPE (join free)

Friday, April 2nd, 2010

As you may already know, I’m speaking this year at the Constraints Management Group’s annual conference (CMUC2010) in April. CMG has organized for me to present a one-hour conference call on the afternoon of April 8 (US) for their clients and friends – and for anyone else who’d like to attend! It’s free. And it [...]

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Why CRM sucks!

Friday, March 26th, 2010

Why you should never have bought the damn thing. (And why you should probably keep it.) A CRM seemed like such a great idea, didn’t it? The rest of the organization had reaped such enormous rewards from automation, and the sales process was certainly in need of productivity improvement. So why is it that the [...]

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A better way to calculate market (and sales team) size

Tuesday, March 23rd, 2010

Here’s a useful exercise. Calculate your market size.  But, instead of calculating total revenues or total unit sales, try calculating total face-to-face, business-development meetings (FTFBDM). Imagine you wish to determine the optimal size for your sales team. The normal approach is to start with one of the standard measures of market size (revenues or unit [...]

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How to get the most out of Manufacturer’s Reps (and distributors)

Saturday, January 9th, 2010

Unlike Australia, the United States is the land of the ‘Manufacturer’s Representative’. Most manufacturers rely on a network of independent representatives to provide distribution across this huge continent.  (Australia is a huge continent too, but only small areas of it are populated.) A typical manufacturer’s representative (Rep) is essentially a commissioned salesperson who promotes the [...]

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Online ROI Model: what will SPE mean for your business?

Wednesday, December 16th, 2009

Early next year, we’ll running a special promotion (a competition, in fact) around our new online Sales Process Engineering ROI calculator (pictured on left). More about the competition in a moment. This promotion will be directed to the 60,000+ executives on our house database. But, here’s an opportunity to preview that calculator (and perhaps get a [...]

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Why your field rep should not necessarily be your salesperson

Saturday, December 12th, 2009

It seems so obvious. If that team member has a Blackberry and a company car; if they call on customers and help resolve their problems; then they must be a salesperson, right? Well, maybe not! Sure, that’s the way things have traditionally been done: the person in the field is automatically the salesperson. But, in [...]

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