On Tuesday I presented a 60-minute webinar for Industry Week (USA’s number-on manufacturing publication). You can register and view this webinar here: http://tinyurl.com/pq44ef The title is: How to grow sales in a shrinking economy.  It’s an introduction to SPE, along the lines of my past post entitled A strategy for coping with tough economic times. [...]

The other day, our publicist asked me to comment on an article exploring the business case of various CRM’s for small- to mid-sized businesses.  (CRM is the technology used by organizations to automate the sales function) … My input is simple: there is no reason for a SMB to purchase a CRM at all. Microsoft Office [...]

Here’s a limited opportunity to participate in a Webinar featuring a conversation between Dr Lisa and myself.  (Friday, May 08, 2009 from 10:30 AM – 12:00 PM (Mountain Time)). I get asked (almost) daily if our approach to sales (SPE) complements Dr Lisa’s approach to marketing (Mafia offers).  Dr Lisa finds herself regularly answering the [...]